Athlete Ally - Customer Case Study

Athlete Ally and All Out are advocacy nonprofits that work to promote LGBT rights here in the U.S. and around the world. TASC helped both groups launch the Principle 6 Campaign (P6). P6’s mission was to change the International Olympic Committee’s policy about how they choose to host countries for the Olympics. P6 focused on the Winter Olympic games in Sochi, Russia, and featured 53 Olympian athletes. TASC won a Big Apple Award from the Public Relations Society of America New York Chapter for Best Global Communications Campaign for our work.