Case Study: Think-e upgrades multilingual customer engagement with Tars AI agents

Think-e boosts customer engagement to 27% with Tars

Think-e, an international education company specializing in English language courses for Spanish and Portuguese speakers, faced a challenge in engaging prospective and existing students across its global websites. Without immediate, 24/7 communication, they risked losing leads to competitors. They needed a multilingual and multipurpose solution to handle both lead generation and customer support without incurring the high recurring costs of a live chat service, which led them to partner with Tars.

Tars implemented its multilingual, multipurpose AI chatbots across Think-e's websites for Mexico, Peru, and Colombia. The solution automated lead and customer communication, offering support in both Spanish and Portuguese. This strategy resulted in a 27% interaction rate, successfully engaging users with a superior customer experience. The marketing team built the complex chatbot with over 130 conversational containers after just one 30-minute training session with Tars.

Think-e