Tars
30 Case Studies
Case Study: Shivam Autozone automates 700,000+ WhatsApp messages with Tars
A Tars Case Study
Shivam Autozone automates 700,000+ WhatsApp messages with Tars
Shivam Autozone, a leading Maruti Suzuki dealership, needed a high-engagement tool to boost customer marketing and lead conversion. Their traditional SMS and email campaigns suffered from low open rates, low response rates, and difficulties with lead attribution. To overcome this challenge, they partnered with vendor Tars and implemented its WhatsApp Engagement Suite.
Tars' solution enabled Shivam Autozone to automate over 700,000 WhatsApp messages for service reminders and offers. The chatbot allowed customers to choose services and book appointments directly within the chat. This strategy achieved a remarkable 77% open rate and converted up to 8% of customer responses, significantly increasing service revenue with an average ticket size between ₹5,000 and ₹50,000.
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