Case Study: SBI and Union Bank boost WhatsApp campaign open rates with Tars

SBI reaches 16,000 customers with 87% open rates using Tars

The customer, SBI, a major Indian bank, partnered with loyalty management firm Loylty Rewardz. Their challenge was the low open and click-through rates of their traditional SMS and email rewards campaigns, which were proving ineffective and costly for reaching their vast customer base. To address this, Loylty worked with the vendor Tars to implement an automated solution using the Tars WhatsApp Engagement Suite.

Tars provided a WhatsApp automation solution that enabled Loylty to send highly-engaging reward notifications to customers. The campaign included interactive CTA buttons and was successfully delivered to over 160,000 SBI customers. This strategy resulted in an exceptional open rate of 87%, a massive increase from the previous 10-15% rates, dramatically improving campaign visibility and engagement for the customer.

SBI