Case Study: Rate My Therapist nearly doubles visitor engagement with Tars

Rate My Therapist nearly doubles visitor engagement with Tars, from 27% to 52%

The customer, Rate My Therapist, is a therapist search and rating platform founded by a solo mental health counselor. Their challenge was creating a safe, engaging way for cautious users to complete sensitive rating surveys and search for therapists, while also ensuring rating verification and building a platform that a non-technical founder could manage without an engineering team. They partnered with the vendor Tars to address this.

Tars implemented a conversational AI agent that serves as the platform's primary interface, guiding users through both the rating and search journeys conversationally. The solution included a verified rating system and the ability to search for therapists by concern and location. As a result, Tars helped Rate My Therapist nearly double visitor engagement, with the interaction rate climbing from 27% to 52%. Additionally, nearly two-thirds of users who start a rating now complete the full survey.

Rate My Therapist