Case Study: LawRato Achieves 80% Higher Conversion Rate with Tars Chatbot

LawRato Increased its Conversion Rate by 80% Using a Chatbot

LawRato, an online legal advice aggregator, was struggling to efficiently connect users with the right lawyers. Their form-based system was impersonal and had low conversion rates, while their live chat solution was too expensive and could not handle the volume of requests, leading to long wait times and a poor user experience. They partnered with the vendor Tars to find a better solution.

Tars implemented a lead generation and qualification chatbot on LawRato's website. This chatbot provides a conversational, 24/7 interface that asks about a user's legal issue before requesting contact information, creating a more personalized experience. As a result, LawRato achieved an 80% increase in its conversion rate, generating thousands of leads daily with zero wait time and no training costs.

LawRato

Nikhil Sarup

Co-Founder