Case Study: iKeva boosts Google Ads conversion rates with Tars chatbots

iKeva used Chatbots to Increase their Google Ads Conversion Rate by 155%

iKeva, a coworking space provider in India, faced a challenge with their Google Ads campaigns. Increasing competition was making it more expensive to generate leads, and their conversion rates had stagnated at 9-11%. Their marketing partner, GenYMedium, needed a better way to qualify and convert prospects without increasing costs or relying on human agents for 24/7 coverage. They partnered with Tars to find a solution.

Tars implemented a chatbot landing page to automate the lead qualification process. The solution asked prospects a series of questions, simulating the personal feel of a phone call while running automatically. This allowed iKeva to capture leads around the clock. As a result, iKeva saw its Google Ads conversion rate increase dramatically from 9-11% to 23-25%, a 155% improvement, while also reducing their reliance on human agents.

iKeva