Case Study: SecureNow improves insurance lead qualification with Tars

How SecureNow uses Chatbots to help more companies find the right insurance

SecureNow, a commercial insurance broker, needed a better way to help potential business clients navigate complex insurance choices and determine what information they needed before speaking with an agent. The challenge was that many prospects lacked enough context to make quick decisions, while a purely human-led approach was slow, expensive, and hard to scale.

Tars implemented a scripted conversational chatbot on SecureNow’s website to interact with visitors like a human, capture basic information about their insurance needs and buying stage, and route them more efficiently to the right support. The experiment was successful, and Tars’ automated conversational interface became a mainstay on the SecureNow site, helping them use limited human resources more effectively while offering 24/7 engagement.

SecureNow