Case Study: Culligan boosts lead capture and automates customer support with Tars chatbots

Culligan boosts lead capture and cuts service turnaround time with Tars

Culligan of San Antonio, a dealership of the global water treatment company Culligan, faced challenges with low lead conversion from their standard website forms and an inefficient system for handling customer service requests, leading to high turnaround times and a lack of 24/7 support. They partnered with Tars to address these issues.

Tars implemented a multilingual lead generation and customer support chatbot on Culligan's website. The chatbot engaged users in English or Spanish, guided them through product catalogs and service options, captured their details, and integrated with Salesforce. This solution successfully increased lead capture and significantly reduced the turnaround time for service requests.

Culligan