Case Study: Croí Laighean Credit Union reduces call volume with Tars AI Agent

Croí Laighean Credit Union cuts call volume 12% with Tars

Croí Laighean Credit Union (CLCU), a financial institution serving over 45,000 members, faced a challenge with its customer service team being overwhelmed by repetitive queries, which consumed valuable agent time. To address this, CLCU partnered with vendor Tars to implement an AI agent to streamline these inquiries and improve loan recommendations.

Tars implemented an AI agent on the CLCU website to automate responses to FAQs and guide users through product recommendations. This solution from Tars led to a significant reduction in call volume and contact form submissions, specifically a 12% decrease in calls to the call center and a 20% drop in contact form submissions.

Croí Laighean Credit Union (clcu)