Case Study: Center For Sight reduces cost per lead with Tars chatbot

Center For Sight Used a Chatbot to Reduce Cost Per Click and Build Trust

Center for Sight, a leading eye care provider, faced a challenge with their Google Ad campaigns. Their impersonal landing page had low conversion rates, and the preferred click-to-call option was expensive and could not operate 24/7, resulting in high costs and missed leads. They partnered with the vendor Tars to address this.

Tars implemented a chatbot landing page to guide prospects through a conversational, automated qualification and booking process. This solution provided a personalized experience 24/7, reducing reliance on human agents. As a result, Center for Sight saw a 29% drop in cost per lead while maintaining high conversion rates.

Center for Sight