Case Study: Bajaj Finance drives 25% of Credit Card Sales with Tars Conversational Landing Pages

Bajaj Finance drives 25% of Credit Card Sales using Tars Conversational Landing Pages

Bajaj Finance, one of India’s leading non-banking financial institutions, wanted to improve its credit card lead generation process. The team faced a slow, technically dependent workflow across outreach, qualification, and landing page changes, which made it difficult for marketers to respond quickly and create personalized experiences at scale.

To solve this, Bajaj Finance used Tars conversational landing pages built with the Tars chatbot builder, enabling the credit card team to create and update no-code, personalized lead capture experiences without relying on IT. The result was a major boost in efficiency and performance, with Tars helping drive 25% of Bajaj Finance’s new credit card sales through chatbots.

Bajaj Finance

Vaishali Tyagi

Bajaj Finance