Case Study: Healthcare at Home cuts cost per lead by 48% with Tars PPC Chatbot

A Dead Simple Hack to Reduce Cost Per Lead by 48%

Healthcare at Home (HCAH), a leading Indian healthcare services provider, was spending heavily on Google Ads but struggling with high drop-offs from static landing pages and click-to-call campaigns. Before working with Tars, their cost per lead was high and lead conversion was only around 13%.

Tars, working with agency partner GenYMedium, implemented a PPC chatbot using the Tars builder to replace forms and waiting queues with a conversational lead capture experience. The result was a 48% reduction in cost per lead and a near doubling of lead conversion rates to about 25%, while also improving lead quality and helping sales teams spend less time qualifying prospects.

Healthcare at Home