Case Study: APIVITA (Greek natural cosmetics company) achieves automated reporting and actionable insights with TARGIT Decision Suite

TARGIT’s holistic approach to BI matches APIVITA’s holistic approach to beauty

APIVITA, founded in 1979 as Greece’s first natural cosmetics company, sells plant- and beehive-based skincare products in pharmacies and retailers across many countries. Facing rapidly shifting customer trends, the company struggled with large volumes of data stored in disconnected systems and time-consuming, manual reporting that made it hard to get a unified view or quickly drill into numbers.

APIVITA implemented TARGIT Decision Suite’s retail analytics to consolidate data, automate reporting, and give every department one-click access to KPIs without IT support. The solution freed hours each day for Sales, Marketing, and Accounting, improved forecasting and decision-making, ensured secure role-based views, and helped employees turn insights into action—letting the company focus on data quality, customer service, and continued growth across its thousands of points of sale.

APIVITA

Vasilis Karpodinis

IS Director