Case Study: Dagrofa achieves automated daily retail insights and proactive control with TARGIT

Retail analytics for Denmark's largest grocer

Dagrofa, one of Denmark’s largest grocery groups with more than 650 stores and a leading foodservice supplier, faced fragmented data from hundreds of locations and 200+ suppliers, limited BI expertise among staff, and unreliable Excel-based reporting that made it hard to get an end-to-end view of operations or trust their numbers.

TARGIT Decision Suite consolidated Dagrofa’s data into a single, user-friendly web platform, automating daily reports to managers’ inboxes, sending alerts for out-of-range figures, and supporting a KPI-driven analytics strategy. The result: one trusted source of truth, faster identification and resolution of issues, improved supplier collaboration, fewer but more effective sales campaigns, and better day-to-day operational and strategic decision-making.

Dagrofa

Anne Fivelsdal

Analysis and Space Management Manager