Case Study: Message A/S achieves 20–30% profit improvement and 30–40% lower inventory with TARGIT Decision Suite

One of Scandanavia's hottest retail chains continues growing with TARGIT

Message A/S is one of Denmark’s leading fashion retailers, producing 10 collections a year and selling nearly 20,000 products through 22 own stores, franchise partners and some 600 third‑party outlets. The CEO struggled to balance daily operational control—inventory, turnover and production—with long‑term strategy, relying on slow, manual reporting and lacking timely visibility into sales and stock problems.

Implementing TARGIT Decision Suite gave Message automated KPIs and daily reports on inventory and product turnover at both wholesale and store levels, enabling rapid problem identification and production adjustments. As a result they cut stock levels 30–40%, achieved estimated bottom‑line improvements of 20–30%, and delivered strong financial gains (turnover +31% and gross profit +56% from 2008–2012), while speeding up and sharpening decision‑making across the company.

Message

Carsten Lauritsen

Chief Executive Officer