Case Study: NORMAL (Danish retail chain) achieves instant, on-demand product insights and streamlined reporting with TARGIT Decision Suite

Normal Creates a New Normal with TARGIT

NORMAL is a Danish discount retail chain selling household items, cosmetics and personal care products that grew rapidly from its first store in 2013 to over 220 locations across Denmark, Sweden, Norway and the Netherlands by 2019. As growth accelerated, executives were hampered by massive, hard-to-decode Excel reports and only monthly data updates; they lacked a user-friendly, enterprise-wide analytics platform and needed faster, actionable insights into products, sales and inventory.

NORMAL partnered with Kapacity to build a data warehouse and deployed TARGIT Decision Suite to deliver interactive dashboards, on-demand access to large datasets, automated report scheduling and real-time alerts. The solution eliminated manual reporting, saved time, simplified processes, and gave decision makers up-to-the-minute KPIs so they can monitor sales and inventory more effectively and make faster, more agile merchandising decisions.

Normal

Steffen Thomsen

Business Controller