Case Study: Kelly Tractor achieves near-real-time analytics and self-service reporting with TARGIT InMemory

Kelly Tractor migrates to InMemory for more powerful analytics

Kelly Tractor, a family-owned heavy equipment dealer founded in 1933 with more than 500 employees across southern Florida, struggled to consolidate and analyze data across multiple locations and departments. Reporting relied on complex DB and Cognos coding, leaving managers unable to build or modify reports, departments siloed, and routine batch jobs so slow that users often lacked access to current data until the afternoon.

By migrating to TARGIT alongside Microsoft Dynamics AX and adopting TARGIT InMemory, Kelly Tractor gained near-real-time analytics, self-service reporting and dashboards for 81 daily users, and dramatically faster ETL—reducing half-day jobs to immediate access. The solution delivered unified KPIs and combined operating statements by location or department, boosted user adoption and decision-making, and helped identify unprofitable lines to improve fleet ROI.

Kelly Tractor

John Willis

Manager