Case Study: Goodwill Southern CA achieves data-driven decision-making and increased profits with TARGIT

Goodwill Industries of Greater Grand Rapids Depends on TARGIT for Better Business Decisions

Goodwill Industries of Greater Grand Rapids is a nonprofit that funds employment and training programs through 20 retail locations across eight counties. Facing disconnected data in Microsoft Dynamics ERP, POS, marketing and HR systems, managers lacked a unified view of operations and were making decisions based on intuition rather than evidence.

By deploying TARGIT Decision Suite, Goodwill integrated data across all locations to track customer behavior, loyalty, promotions and store-level productivity. The BI rollout delivered faster reporting, clearer KPIs, targeted promotions that increased profits, and a dedicated analytics team for forecasting and strategic planning—enabling smarter decisions and expanding the organization’s capacity to serve more people.

Goodwill Southern CA

Tracy Amid

Vice President of Business Intelligence