Case Study: Dublin Airport Authority (DAA) achieves near-real-time passenger insights and operational efficiency with TARGIT Decision Suite

Dublin Airport Authority - Customer Case Study

Dublin Airport (operated by DAA, which also runs Cork Airport) handles tens of millions of passengers and a growing range of retail, parking and operational services. As passenger numbers surged, DAA needed better, faster insight into retail, car parks and overall airport operations to create a more seamless customer experience and give frontline staff timely access to data.

DAA deployed the TARGIT Decision Suite (initially in 2010 for retail and expanded across operations by 2013), delivering near–real-time data updates every two minutes, minute-by-minute passenger volumes, anonymous queue tracking and mobile storyboards with one-click drill-downs. The system enables real-time alerts and staffing adjustments, predicts passenger arrivals with about 97% accuracy, reduces reliance on IT coding, gives route-level market insight, and has improved operational efficiency and the passenger experience while being rolled out further across HR, procurement and finance.

Dublin Airport Authority

Ray Cleary

BI Manager