Case Study: Pizza Hut achieves franchise-wide control and predictive marketing insights with TARGIT

Controlling franchise operations throughout Belgium & France

Top Brands, the master franchiser for Pizza Hut in Belgium and France, operates some 230 stores and 3,500 employees. They struggled to extract actionable insight from their Microsoft Dynamics NAV data, leaving marketing campaign tracking, customer behavior prediction and store performance benchmarking unreliable and time-consuming.

Implementing TARGIT provided integrated BI dashboards and clear visualizations tied to NAV, giving marketing and operations real-time access to campaign data, sales, orders and coupon usage. Area managers and the CEO can now benchmark stores, segment customers, run on‑the‑fly reports and measure campaign ROI, enabling faster, data-driven decisions and better demand forecasting.

Pizza Hut

Kristoff Tillieu

Finance and Development Director