Case Study: Effective Fitness Training builds a bold stand-alone brand with TargetMarket

Effective Fitness Training boosts website users by 45.91% with TargetMarket

Effective Fitness Training, a training program for police officers, approached TargetMarket with the challenge of establishing a distinct brand identity separate from its parent company, Police Posts. They needed marketing resources powerful enough to become a stand-alone business.

TargetMarket developed a bold new brand identity, which included a logo refresh and a comprehensive style guide. Their solution also involved creating a custom landing page, producing instructional videos, and launching digital advertising campaigns. The results were significant, with the landing page seeing a 55.61% increase in traffic and website users growing by 45.91%. TargetMarket's Google Ads campaign also delivered over 432,000 additional impressions and more than 10,000 new clicks.

Effective Fitness Training