Case Study: Tinte Cosmetics achieves 60% higher email open rates in 3 months with TargetBay

Tinte Cosmetics switched from Mailchimp and increased their open rate by 60% in 3 months

Tinte Cosmetics, a vintage-inspired cosmetics brand, was struggling with poor deliverability and very low open rates after using Mailchimp and Infusionsoft for years. Facing bounced messages, weak IP reputation, time-consuming setup, and poor support, Tinte Cosmetics switched to TargetBay’s BayMail to restore inbox placement and better engage both retail and wholesale subscribers.

TargetBay implemented list building and segmentation, warmed IPs and sending domains, added email authentication (SPF/ DKIM/ DMARC), and provided monitoring and best-practice guidance. As a result, TargetBay helped Tinte Cosmetics increase open rates by 60% in three months, generate about $60K in email-driven revenue over that period, and achieve campaign open rates as high as 37% for some sends.

Tinte Cosmetics

Stacy Reid

Co Founder