TargetBay
9 Case Studies
A TargetBay Case Study
Vietri, a leading retailer of handcrafted Italian tableware and home decor, faced a cart abandonment rate above 68% and weak organic reviews during a critical holiday period. To stop losing buyers before checkout, Vietri engaged TargetBay and deployed TargetBay’s Exit Abandonment Cart Pop-up (Exit Pop-up) on its Magento store.
TargetBay implemented an exit-intent pop-up that detects mouse hover, collects emails, emails saved carts, and delivers coupon incentives, with customizable pop-up and email templates. As a result, TargetBay helped Vietri reduce cart abandonment by 23%, drive a 25% increase in sales in 30 days, boost on-site conversions by 23%, increase customer engagement by 13%, and generate $23,000+ in additional revenue.