Case Study: Canna-Pet achieves 40% more product reviews with TargetBay's Reviews & Q&A platform

How TargetBay’s Targeted Review Request Helped Canna-Pet Achieve 40% More Product Reviews

Canna-Pet, a pioneer in hemp-enhanced organic pet food, faced a shortage of product reviews and weak organic search rankings. To turn its loyal customer base into visible social proof, Canna-Pet engaged TargetBay and deployed TargetBay’s Reviews and Q&A platform to automate targeted review-request emails tailored to customer buying behavior.

TargetBay implemented automated, targeted campaigns — using features like “Mail After Shipment” and “Mail After Order Placed” and leveraging Canna-Pet’s existing customer database — to solicit product and site reviews. In 30 days TargetBay’s program drove a 40% increase in product reviews, a 20% uplift in review collection rate, and a $75.62 increase in order value, while boosting user-generated content and improving organic search rankings and traffic.

Canna-Pet