TargetBay
9 Case Studies
A TargetBay Case Study
TarpsNow, a North American manufacturer of custom tarps and covers, was struggling to build user-generated reviews after collecting only 287 reviews in a year with Yotpo and suffering from poor organic rankings. Seeking a more effective solution, TarpsNow migrated to TargetBay’s Review & QA platform.
TargetBay implemented its Review & QA tool using post-purchase “Order Comments,” targeted emails and a Q&A widget to engage buyers; as a result, TarpsNow achieved roughly a 210% increase in reviews (about 210 reviews in 70 days), an 18% rise in organic traffic and a ~2% lift in conversions, while reducing support workload and enabling rich snippets that improved click-through rates.