Case Study: I-Blason achieves 330% revenue increase with TargetBay

How I-Blason Improved Their Revenue By 330% By Including Urgency In Their Marketing Messages

I-Blason, a maker of durable mobile device accessories, was struggling with a cart abandonment rate exceeding 90% and weak reviews/organic ranking in a highly competitive market. To reach customers immediately after abandonment and inject urgency into their marketing, I-Blason migrated to TargetBay’s Review & QA tool and used the TargetBay personalization engine to inform a targeted recovery strategy.

TargetBay implemented urgency-driven tactics — expiring-cart and win-back emails with coupon codes, segmented personalization, welcome pop-ups, and exit-intent countdown timers — to prompt immediate purchases. The TargetBay solution helped win back roughly 40% of lost sales, increased email subscriptions by 48%, reduced cart abandonment by about 43%, and drove a 330% increase in revenue.

I-Blason