Case Study: Hi Vis Supply achieves 25% cart value increase in 30 days with TargetBay personalized product recommendations

How HiVis Supply Used Personalized Product Recommendation To Increase Cart Value By 25% In Just 30 Days

HiVis Supply, a Brooksville, Florida–based retailer of high-visibility workwear and safety gear, struggled with poor product discovery, low organic search visibility and a lack of on-site reviews that left many products hidden and unsold. To address these challenges, TargetBay deployed its personalized product recommendation engine across the site and implemented TargetBay reviews and QA to generate fresh, search-friendly content and customer feedback.

TargetBay’s solution put tailored product suggestions on product pages and the checkout, and added reviews to boost organic relevance; within 30 days HiVis Supply saw cart value rise by over 25%, revenue increase by 68.93%, conversion by 34.35%, organic traffic by 36.87%, page views by 31% and time on site by 6.1%. TargetBay’s personalization and review tools delivered clear, measurable growth and HiVis Supply plans to expand with additional TargetBay engagement solutions.

HiVis Supply