Case Study: G-Loves achieves 38.6% reduction in cart abandonment in 90 days with TargetBay

How G-Loves Decreased Their Cart Abandonment Rate By 38.6%

G-Loves, a maker of vibrant, high‑performance workout gloves, came to TargetBay with a strong product but a weak online presence: low traffic, conversions, an over‑80% cart abandonment rate, and no repeat orders. They engaged TargetBay for email personalization and review management to get the data and tools needed to segment audiences and re‑engage shoppers.

TargetBay implemented personalized email workflows, an exit‑intent cart pop‑up, a two‑step cart‑abandonment email series, and TargetBay review & QA to build user‑generated content. In 90 days G-Loves’ cart abandonment rate fell 38.6%; the exit pop‑up stopped 24% of leavers and cart emails recovered 16% (covering a 13% conversion lift), while reviews grew 240%, organic traffic rose 30%, email subscribers increased 4X, and customer retention improved 28%—all driven by TargetBay’s solutions.

G-Loves