Case Study: Divers Supply achieves 900% increase in reviews and reduced PPC spend with TargetBay

How Divers-supply Improved Their Reviews By 900%

Divers Supply, a family-run scuba specialist with $2M in annual revenue and in business since 1977, faced low organic traffic and high PPC costs because their site had little user-generated content and only a basic review module. Seeking to build brand visibility and drive organic search traffic, Divers Supply migrated to TargetBay’s Reviews & QA solution to boost reviews and on-site content.

TargetBay implemented review widgets on product pages, automated review request emails and a Q&A widget (later adding email personalization), which generated 1,100 reviews in three months versus 200 reviews in two years — roughly a 900% lift. As a result, TargetBay helped Divers Supply earn rich snippets that increased SERP click-through rate by 32%, reduce PPC spend by 16%, increase organic traffic and conversions, and ease support workload.

Divers Supply