Case Study: HomeTown Mobility achieves 432.92% organic traffic growth in 60 days with TargetBay

HomeTown Mobility achieves 432.92% increase in Organic Traffic in Just 60 Days

HomeTown Mobility, a Midwest retailer of mobility scooters, power chairs, wheelchairs and lift chairs, faced low website traffic, few customer reviews, poor organic search rankings and weak on-site engagement. They engaged TargetBay to personalize marketing and strengthen credibility across their laser-focused Iowa customer base using review collection, QA, cart-abandonment and email capture solutions.

TargetBay implemented review-request emails (including an incentive for first-time reviewers), a QA widget to answer product questions, cart-abandonment pop-ups/emails and welcome/exit-intent email capture. As a result TargetBay helped HomeTown Mobility collect 400+ reviews in one week (over a 600% lift in review volume), increase organic traffic by 432.92% and improve email subscription rate by 30%, while reducing cart abandonment and boosting on-site conversions.

HomeTown Mobility