Case Study: Elina Organics boosts email and SMS sales with TargetBay BayEngage

Elina Organics generates $151,474 in SMS sales with TargetBay

Elina Organics, a longstanding organic skincare brand, faced significant challenges in improving its online sales conversions and growing its email and SMS subscriber base after over 24 years in business. The company needed to automate its marketing efforts, recover abandoned carts, and establish a more effective online presence. To address these challenges, they partnered with TargetBay and implemented its BayEngage product for their email and SMS marketing automation.

TargetBay implemented targeted pop-ups and segmented email lists to grow the subscriber base, while also automating comprehensive email and SMS workflows for welcomes, abandoned carts, and post-purchase follow-ups. As a result, Elina Organics added over 5,780 new email subscribers monthly and generated $103,734 in sales from email marketing in 120 days and an additional $151,474 from SMS marketing in just 90 days, establishing itself as a leading retailer in its industry.

Elina Organics