Case Study: Tempur-Pedic generates high-quality leads and sales with Targetbase

Increasing Leads and Conversion Rates

Tempur-Pedic worked with Targetbase to generate direct-channel sales and acquire new high-quality leads ahead of the holiday season. The challenge was to break through heavy seasonal advertising clutter while promoting a sweepstakes campaign that could support both immediate sales and future marketing efforts.

Targetbase developed the “Snuggle Up and Win” holiday sweepstakes, supported by a multichannel mix that included direct mail, email, SMS, banner ads, TV, and the website to drive registrations and repeat visits. The campaign delivered strong results, with nearly 76,000 participants, 75% of registrants new to the database, and 86% of sales sourced from leads.

Tempur-Pedic