Case Study: Major CPG Retailer boosts engagement and purchases with Targetbase

Driving Customer Engagement in CPG

Targetbase worked with Major Retailing Company, a major CPG client with dozens of brand websites and newsletters reaching more than 20 million registered members. The company needed a better way to understand and optimize member relationships over time, while also measuring the financial impact of online engagement on the business.

Targetbase linked online customer activity with offline purchase behavior to create a richer customer view and deliver more relevant content. By combining site visits, content consumption, and social data overlays, Targetbase helped improve engagement and product sales, delivering a 20% lift in engagement, a 4% average lift in units purchased, and an ROI of over 250% in the first six months.