Case Study: Roundy’s Supermarkets boosts revenue and visits with Targetbase

Changing Customer Behavior Through Targeted Offers

Roundy’s Supermarkets worked with Targetbase to address a loyalty and promotion program that had become too broad and undifferentiated. Because all customers were receiving the same special pricing and promotional benefits, the program was mostly subsidizing existing spend instead of driving incremental visits or larger baskets.

Targetbase analyzed purchase behavior across more than 1.5 million households and built targeted communications that offered cash-back rewards when customers hit weekly spend thresholds. By reallocating marketing spend based on current and future customer value, Targetbase helped Roundy’s improve engagement and drive measurable growth, including a 19% revenue increase, 20% more store visits, 15% more departments shopped, and a 20% profit increase.

Roundy's Supermarkets