Case Study: BigPoint achieves 2X initial ROI target with Taptica

x Initial ROI Target Reached for Rising Cities

BigPoint, a global browser game developer and publisher, launched Rising Cities and needed to drive significant high-quality traffic from Facebook while hitting strong acquisition and ROI goals. The company partnered with Taptica, using its platform and Facebook marketing capabilities to support large-scale user acquisition.

Taptica responded with multivariate testing of creatives and audience targeting, including interests, long-tail keywords, and demographic segmentation, plus automated oCPM, off-site pixels, and dynamic tracking. The campaign ran across 16 global markets and delivered more than 2X the initial ROI target, while improving both user quality and scale for Rising Cities.

BigPoint

Janis Muckulis

Lead Media & Affiliate