Case Study: Vera&John Casino achieves 50% more conversions with Taptica engagement campaigns

Vera&John Plays a Winning Hand with Engagement Campaigns from Taptica

Vera&John Casino, a social casino app featuring slots, video poker, and blackjack, wanted to strengthen brand recognition and online presence after launching new interactive features in 2014. To reach high-potential audiences and expand beyond its existing markets, the company turned to Taptica for engagement campaigns.

Taptica used programmatic technology, machine learning, and automated rules to A/B test creatives, age groups, and targeting across the U.S., U.K., and Nordics, while optimizing with tactics like CTA buttons and multi-action ads. The campaigns drove tens of thousands of likes, shares, and comments, a 4x increase in engagement with a “Learn More” CTA, a 50% lift in total conversions, and 30% higher CVRs among 55–64 year olds.

Vera&John Casino

Erik Ahlberg

Advisor