Case Study: World’s Top Social Blogging Apps achieves high-quality mobile user acquisition with Taptica

Top Social App Taps into Mobile

World’s Top Social Blogging Apps, one of the world’s leading social blogging platforms with nearly 400 million users, partnered with Taptica to scale mobile user acquisition across 9 international markets. The goal was to drive high-quality new users at a low CPI while improving downstream engagement metrics such as registrations, app opens, and day 7 retention.

Taptica responded with targeted mobile acquisition campaigns that combined audience lookalike-style targeting, demographic and behavioral filters, and the customer’s in-house DMP data to deliver localized ads to the most relevant users. The result was nearly 20,000 daily installs, CPI 82% below benchmark goals, an 18% lift over organic acquisition average, and an 80% increase over organic D7 retention average.