Case Study: Leading Mobile Internet Company reduces CPA with Taptica’s programmatic auto-optimization

Top Rated Global App Developer Compares Manual vs. Programmatic Campaign Results Using the Taptica Platform

Leading Mobile Internet Company, a world-class mobile internet app developer, wanted to compare manual campaign management against a more automated approach for its top-rated Android optimization app. It worked with Taptica and used the Taptica Platform to test side-by-side boost campaigns and better understand how programmatic optimization could improve app marketing performance.

Taptica’s programmatic auto-optimization technology managed one campaign while the other was run manually, allowing the team to compare efficiency, spend allocation, and conversion performance. Taptica reduced spend on mid-performing ads from 24.2% to 8.1% of campaign spend and improved eCPA to $1.23 versus $1.35 for manual management; by the final day, the Taptica campaign was nearing the manual campaign in scale while delivering a much lower eCPA of $1.04.