Case Study: Leading Korean Gaming Company Achieves Strong User Retention and High Purchases with Taptica

Top Korean Gaming Developer Conquers New User Retention

Leading Korean gaming Company, the #1 online game publisher in Korea, partnered with Taptica to improve new user acquisition and retention for its flagship mobile game. The company needed to drive highly engaged users across major markets in Asia, Europe, and North America while ensuring strong lifetime value through better post-install performance.

Taptica launched targeted app install campaigns across 13 global markets and used post-install event data, including tutorial completions, purchases, and retention, to continuously optimize performance in real time. The partnership delivered thousands of weekly installs, retention rates nearly 60% above target, and an in-app purchase rate more than 2X the global average.