Case Study: Lilith Games achieves global user acquisition success with Taptica

The Quest for Global User Acquisition Taptica Generates Thousands of Weekly Installs for Lilith’s Soul Hunters

Lilith Games, the developer behind the popular mobile RPG Soul Hunters, wanted to preserve the game’s strong organic momentum while scaling high-quality user acquisition worldwide. To do this, they partnered with Taptica for professionally managed Facebook mobile install campaigns focused on driving installs at scale.

Taptica launched campaigns across nearly 20 countries, using targeting strategies such as Wi‑Fi connectivity and Facebook Lookalike Audiences, while continually optimizing for post-install events like retention and in-app purchases. The result was stronger conversion rates, thousands of weekly installs, and higher-quality users, with Lookalike Audiences nearly doubling CVRs and video ads delivering up to 70% higher CVRs than still image ads.

Lilith Games

Selena Gao

Overseas Marketing Manager