Case Study: Proficient City boosts ARPU and high-value purchases with Taptica

The Quest for Eternal Fury’s Target Audience with Performance Driven Campaigns from Taptica

Proficient City, the maker of the mobile RPG **Eternal Fury**, wanted to acquire high-quality users and uncover the audiences most likely to generate revenue. To do this, they partnered with **Taptica** to run worldwide mobile campaigns with detailed cohort analysis across multiple markets, age groups, and devices.

**Taptica** tested campaigns in 11 global markets and across five age segments on both Android and iOS, using programmatic event tracking and player cohort analysis to optimize for post-conversion actions like in-app purchases. The approach revealed that 35-44 year olds were 60% more likely to monetize, iOS drove 2X purchase events and 3X ARPU, and Israel delivered 3X ARPU with 11% higher CVRs than average.

Proficient City

James Hwang

Marketing Manager