Case Study: 4:33 Creative Lab achieves higher installs, retention, and revenue with Taptica social testimonial ads

The Power of Testimonials Surging Social Revenue for Monster Super League

4:33 Creative Lab needed to rapidly scale user acquisition for its new mobile RPG, Monster Super League, while still meeting strict retention and revenue goals. To help with this challenge, they worked with Taptica, using cross-channel social campaigns across Facebook, Instagram, and Audience Network for both iOS and Android in four global markets.

Taptica responded by broadening targeting, then refining audiences based on performance, and introducing testimonial-style video ads inspired by real player reviews and user-generated gaming content. The approach delivered strong results: nearly 50,000 installs in two weeks, retention up to 1.2x above target, revenue up to 78% over goal, and testimonial ads that generated more than triple average video profits.

4:33 Creative Lab

Gerald Gibok Lee

Global Marketing Manager