Case Study: Hubbell Games boosts user growth and monetization with Taptica

The Challenge of Monetizing a New App Successfully Met with Taptica Campaigns for Hubbell Games Read

Hubbell Games, the developer behind the chess app Chess Mob, wanted to launch its first paid user acquisition campaigns but needed a smarter way to grow awareness, understand monetization, and build a user base efficiently. To support this challenge, they worked with Taptica on their mobile and social advertising strategy.

Taptica recommended shifting from a paid app to a freemium model and launching a free Android version of Chess Mob to reach a larger, more engaged audience. Using Taptica’s targeting and optimization tools, Hubbell Games reduced acquisition costs by up to 35% and saw about 25% of newly acquired players convert into paying users through in-app purchases, while also gaining valuable user feedback to improve the app.