Case Study: Leading Gaming Developer Company boosts deposits by 30% with Taptica's Facebook Video Ads

Taptica Social Campaigns Triple CVRs and Increase Deposits by 30% with Facebook Video Ads

Leading Gaming Developer Company worked with Taptica to scale acquisition for two of its binary trading apps. The goal was to run international Facebook mobile app campaigns on iOS and Android, with a focus on attracting high-depositing users across Latin America, Europe, and Australia.

Taptica launched large-scale Facebook social campaigns using granular targeting, including Interests and Lookalike Audiences, plus A/B testing of video and image creatives. By optimizing toward stronger-performing video ads, Taptica helped drive millions of impressions and thousands of installs, cut CPMs by nearly 4%, increase user deposits by up to 30%, and deliver CVRs up to 3X higher than standard still-image ads.