Case Study: Leading International Game Developer achieves 150% ROAS with Taptica Social Campaigns

Taptica Social Campaigns Scale 150% Roas for Top Gaming App

Leading International Game Developer approached Taptica ahead of the launch of its new 3D MMORPG mobile app. The challenge was to scale a growing user base internationally and acquire high-LTV, purchasing users across Android and iOS, especially through Facebook advertising.

Taptica ran pre-registration and global launch social campaigns across Facebook, Instagram, and Audience Network, using its in-house DMP of 220+ million profiles, lookalike audiences, and granular affinity targeting. The result was hundreds of thousands of installs from high-quality users, nearly doubled CVRs, cut CPAs by over 30%, and drove purchase rates up to more than 630% with ROAS around 150%.