Case Study: Leading Advertising Agency boosts high-quality user acquisition with Taptica

Taptica Mobile Campaigns Spark Quality User Acquisition for Money Transfer App

Leading Advertising Agency partnered with Taptica to support a new money transfer app launch and grow its user base among Hispanic and Latino communities in the US. The agency needed to drive not just installs, but higher-quality users who would complete signups and make deposits.

Taptica launched targeted mobile app install campaigns across in-app and mobile web inventory, combining programmatic optimization with manual localization, Spanish and Portuguese ad creative, and downstream event tracking for signups and deposits. The Taptica campaign generated over 220,000 unique installs, increased signup and deposit completions by 4.7x within one month, and tripled spend within two months while improving user quality.