Case Study: Major US Developer Company achieves quality ride app installs at scale with Taptica

Taptica Mobile Campaigns Drive Quality Installs at Scale for Major Transportation App

Major US Developer Company, a major US developer behind a peer-to-peer ride sharing app, needed to scale acquisition of high-quality active users across the US. They turned to Taptica for large-scale user acquisition support through in-app and mobile web campaigns.

Taptica launched national app install campaigns across social, chat, utility, news, and entertainment inventory, using a flexible CPI strategy and manual optimization to control spend, targeting, and placement performance. By tracking post-install events like Registrations and First Rides, Taptica helped Major US Developer Company meet Cost per First Ride goals within the first month and nearly halve them over the next 12 weeks, while also quadrupling the share of users reaching quality goals.