Case Study: Leading Finance Company achieves higher-quality mobile user acquisition with Taptica

Taptica Mobile Campaigns Crush the Competition for Chart-Topping Action App

Taptica worked with Leading Finance Company to scale user acquisition for a mobile app while improving the quality of new users. The customer needed to grow installs at scale and focus on downstream value, especially in-app purchase behavior.

Taptica launched high-quality mobile app install campaigns across U.S. channels and used downstream event tracking plus hands-on optimization to target the best purchasing audiences. The result was millions of impressions, 100,000s of unique conversions, and in-app purchase rates that beat the industry average by up to 20%.