Case Study: Leading US-Based Software and Gaming Company achieves scalable high-quality user acquisition with Taptica DMP and Facebook campaigns

Taptica DMP Blitzes Social Acquisition for Hit MMORPG

A leading US-Based Software and Gaming Company partnered with Taptica to scale user acquisition for one of its hit MMORPGs while maintaining strict quality targets, including effective CPA and post-acquisition event completion. The company needed to grow installs globally without sacrificing user quality.

Taptica responded by launching and optimizing international Facebook campaigns using its DMP and social targeting capabilities, including high-caliber Lookalike Audiences built from behavioral data and post-install event tracking. The results were strong: the campaigns delivered thousands of installs from new user segments in 31 days, met quality benchmarks at 116%, 125%, and 107%, generated 100,000s of unique conversions monthly, and acquired users at 5% below the effective CPI target.